Can technology be your competitive advantage?

Global brewing trends 2020 - 2025

Global brewing trends 2020 - 2025

Watson-Marlow on better business in brewing

Watson-Marlow’s Brewery Report, supported by the International Centre of Brewing Science reveals why the industry is changing and how new consumer tastes and habits are having an impact on global beer production.

The brewing industry is changing fast.

To remain competitive brewers need to be able to brew a wide range of beer styles while maintaining a high degree of process efficiency. These brewing process challenges mean there is an increased pressure placed on companies to produce high quality beers at the lowest possible cost.

In this new report we explore how the global industry faces falling consumer demand in a market dense with a variety of craft and speciality beer types.

By 2025, growing at CAGR of 1.8% the global beer market is projected to reach $685.4 billion

The report also focuses on the ways in which companies will innovate and adopt new technologies to drive down production costs and bring efficiencies coupled with greater reliability into their operations. 

The emergence of this new technology will help brewers predict the performance of different scenarios, allowing manufacturers to make better decisions and reduce operational risk.The wholesale side of the beer industry has also evolved as breweries are choosing to control more of the supply chain, for instance by taking over specialist wholesalers, resulting in capital intensity where this large investment in a fixed asset results in the need for high levels of manufacturing and sales to deliver an acceptable return on investment.

These changes have resulted in a new brewery business model, as brewers realise they are no longer able to sell stock in large volumes, or with the traditional profit margin once enjoyed; now they must find a new way to balance volume and price.

View our free brewing industry report now

Understanding the challenge

At Watson-Marlow Fluid Technology Group, we provide a specialist beer production range of technology backed by engineering and fluid management customer support. This ability to provide high quality processing solutions throughout the brewing operation is the reason we have worked with some of the world's leading brewing companies for decades.

ICBS logo

As a company we are passionate about sharing knowledge within the industry to help with quality improvement. There are still many beers out there suffering from quality issues as a result of poor yeast management, one of the most important areas to get right. We attempt to focus a lens on some of the biggest challenges the brewing industry is facing—supported with analysis, surveys and industry research.

The report will attempt to explain why the market is changing and what the industry can expect from now until 2025.


Want to outperform your competitors?

Speak to our brewing specialists now

  • Find a product

  • Find a local contact

  • Help and advice

    For help or advice please contact us on:

    UK Sales Support:

    • Phone: +44 (0) 1326 370362

    Global Office

    • Phone: +44 (0) 1326 370370 

    You can also send us an email